Even though SeaNet had invested heavily in their fleet of yachts, they allowed their website design to become outdated and their content to grow stagnant—ultimately leading to a drop in search engine rankings and onsite conversion. Opengate performed an extensive website audit and helped SeaNet develop a newer, more contemporary website and implement a content development strategy to support various branding, marketing and conversion initiatives. SeaNet's rankings rebounded, website traffic increased and onsite conversion improved.