A strong business website begins with a strong brand.

Developing a strong brand for your business is a key factor in its success. A strong brand builds your reputation, helps you stand out from your competitors and attracts your ideal clients. A strong business website begins with a strong brand.

WE'RE ALL ABOUT YOUR BRAND
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We develop websites and strategies that revolve around our customer's brands.

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Elase - Brand Extension

With four clinics, over 30 employees and tens of thousands of customers, Elase is the largest medical spa in the state of Utah. They are also the No.2 retailer of Botox in the United States. Elase hired Opengate to redevelop their website to support a brand extention strategy.

Through a process of discovery and analysis, Opengate helped Elase identify and understand their target audience and develop a web-based brand extension strategy to help solidify the company as the premier provider of medical spa products and services in the aesthetics industry.

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CollegeAtlas - Brand Development

CollegeAtlas is an adult education portal that brings adult learners and colleges from the across the United States together in an online format that allows learners and colleges to connect. CollegeAtlas hired Opengate to implement a web-based brand development strategy to support a their SEO strategy.

Opengate performed extensive competitive research and analysis to identify a niche in the online adult education arena that CollegeAtlas could exploit to support a unique link building and SEO campaign. Opengate implemented an innovative branding strategy that ultimately lead to the success of the company's SEO initiatives.

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Ajulan - Brand Positioning

Ajulan was a start-up that was trying to look big! Their goal was simple. They were an insurance start-up that needed to present themselves as stable, viable provider of insurance products to prospective customers. Ajulan hired Opengate to help them develop a brand that positioned them a serious player.

Opengate reviewed hundreds of competing insurance websites and identified the most important branding elements of all the most successful insurance websites. Opengate then worked with Ajulan to develop a website that positioned the company as an established and viable industry participant.

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BizInc - Brand Implementation

BizInc was a business startup that helped business startups start up. Not only was BizInc helping business startups get started, they also need a little startup help themselves.

Opengate worked with BizInc from brand discovery and identification to brand design and implementation. Opengate helped BizInc develop a brand based logo and design theme for their website.

OURĀ SERVICES

  • Competitive Research and Analysis
  • Brand Discovery and Strategy
  • Domain Name Selection and Branding
  • Brand Differentiation and Positioning
  • Tag Line Development
  • Creative Platform Implementation
  • Brand Guidelines Documentation
  • Rebranding Strategy Design
  • Brand Consistency
  • Competitive Positioning
  • Logo Design and Development
  • Brand Extension
BRAND PROCESS
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Our process is stream lined to produce the best results for your business.

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Discovery & Strategy

Discovery & Strategy

Through a process of industry research, competitive analysis and brand immersion we develop a branding strategy to support you marketing goals.

Concept Development

Concept Development

We develop a brand concept used to provide consistency to brand's identity and for brand positioning. The brand concept is used to develop the design concept.

Design Detail

Design Detail

Brand concept is refined to in order to support development of the design concept used in advertising collateral and marketing messaging strategy.

Implement

Implement

Designs, colors and formats are selected to support implementation of brand concept in the development of corporate logo and website themes.

Let's get your

project started

Request a consultation now and let's explore how we can help you establish and grow your online presence. Every consultation comes with a free business analysis and strategy design session with an experienced web designer and business specialist.

Request a Consultation
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UTAH'S #1 WEB DESIGN FIRM